Scents and smells at Market

 

adobe stock public domain photosThere has been considerable heated discussion on social media about different “smelly” products at markets and their effect on others. Do you sell incense? Are you a candlemaker, or an “e-cig” vendor, or do you have other scented items where that you rely on samples or aromas to sell them? What’s a market organiser to do?

You might have seen a recent article on TV about e-cigarettes lately? There are popular sellers of “E-cig” products in Tasmania who are very clear about only selling products WITHOUT nicotine and they go out of their way to display all the appropriate paperwork, not sell to minors, and must not make any claims of health benefits etc. adobe stock public domain photos

According to the Department of Health & Human Services, E-cigarettes are permitted to be sold in Tasmania...”Yes. E-cigarettes and their cartridges can be sold in Tasmania provided the cartridges do not contain nicotine.” And it’s likely that vendors will want to demonstrate scented samples, just like other market sellers?

Other obviously scented product ranges are candles, oils, and incense. Is it the quality of the product that some people are unable to tolerate, the atomic particles, or the aromas they emit? Is it the simple fact that you can see the smoke, a reminder of the invisible emissions of sneezes and colds that flow from mouths all around us or the sense of dangerous burning?

By Visitor7 - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=32031083

By Visitor7 – Own work, CC BY-SA 3.0

When I was growing up, I used to buy cheap-arse incense and burn it in my bedroom, for that totally hip bohemian look (that seems again to be all the rage for 14-year olds in 2017). My mother used to curse the stuff, adamant that it gave her headaches. These days, I can see what she means. I now prefer a good quality incense. If you’re going to purchase cheap incense to burn, you may as well burn the packet it came in.

Incense and smudgesticks seem to be a common concern. Incense is made from organic powders infused with fragrance and emits an aromatic smoke trail when burned. Smudgesticks are those wrapped-up dried things that are burnt in a home to remove smells and the shadows on unwanted spiritual vibrations. They’re usually made of sage and other herbs and wafted around on movies by clairvoyants and American-Indians. People have been doing it in personal and social spaces for thousands of years. I know plenty of people who covet the smell of those gorgeous textiles that come with that classic nagchampa smell.

Like everyone else, some aromas attract me – boobialla burning on the campfire in Spring and the smell of homemade croissants. Like everyone else, I’m also less tolerant to some smells. Despite my penchant for passively enjoying a quality cherry nougat tobacco smoked in a pipe, tobacco burning at a hundred paces through three lead walls haunts me and I feel like vomiting. I don’t think anyone educated can claim that tobacco is okay in any retail or food space.

Is it about quality? Is it a chemical thing in our brain?

Commonly found in most households are fly sprays, power socket chemical dispensers, room deoderisers, and roll-on insect repellents.  In the 1950s, we were encouraged by sleek advertising promotions to spray the equivalent to 1020 all over the kids and kitchen for our “health”. Doctors’ recommendations were accompanied by images of sleeping babies and flawless mothers and toxins are always “pleasantly fragrant”. Mmm Fly-tox, Skat, Trimz DDT.  In original fragrance? These days, we can purchase sensitive varieties or “low-allergy” versions….

Personally, I prefer none of the these industrial killers. Give me citronella candles, oils, and incense any time. Especially one I’ve bought at the market! Mankind has been softly ‘smoking’ bees to keep them calm whilst extracting the delicious nectar they happily keep providing! Flies and ants don’t eat much anyway.

Regardless of the safety of any product, there seems to be a discussion in the land of markets, bazaars, and fairs as to what to make of selling aromatic items at your local market…

I had a really quick search around the internet and easily found articles espousing both benefits and concerns of many synthetic and natural goods. The writer of this blog cannot use essential oils due to the scent. Many of the replies in her blog thread strongly disagree and others repeat the claims. The writer admits her hyper-sensitivity stating that she got a headache from cooking pasta sauce in her house all day. I get that with aerosol cans….trust me, I’ve been stuck in a 1960s Morris Mini Travellers Van with five crates of paint spray cans and solvents on a long hot drive around Tasmania. I only did it once. I don’t recommend it. You start to hear funny voices.

But this isn’t about paint. It isn’t even about oils. I used to have a neighbour who could not be around lavender (the plant) at all, as it gave her headaches. I’ve known other people with the same result, whilst the majority of the world’s reporting population claim that lavender (fresh or oil) commonly relieves headaches and migraines.

adobe stock public domain photosSome time ago, I had a lovely lady hug me at the market. The intensity of the perfume she left, seemingly all over me, was enough for me to have to go wash my skin and change my shirt. I couldn’t stomach it, it burned my nose, and it sent my head into a spin.

I also know what it’s like to be on the receiving end of inescapable blasts of bad breath. Hopefully we are not at the mercy of having to stay stationery behind our stall,  unlike a wandering customer. Let’s not forget our neighbouring stalls and any market staff.

What constitutes ‘offensive’?

When I walk into a market, I like to experience the sounds, sights, and smells. Which smells? One of the first joys of the market day is when I smell the sweet scents of natural soy candles. We have a few conscientious makers at our market who use quality scents and the products are created to provide ambient light, attractive homewares and gifts, as well as being great as a topical massage for the skin, but mostly as an aroma. I can smell them even unpacked, well before they’re lighted. I know vendors often light their products to give customers an example of the quality of scent they offer. What about certain scents, or strong scents? Do candlemakers encounter issues? Are they too much? Might they cause some people headaches as they pass by?adobe stock public domain photos

Cooking smells, spices, and onion products, sauces, nuts, and cooking smells that might be strong, the first smoking of the hot plate for the day, meat smells for a vegan or vegetarian. And don’t forget the 10% of the population who cannot tolerate the smell or taste of coriander!

In writing this, Mister, who also happens to be a cilantro adversary, comes inside the house smelling like an oil can……

And then there are other airborne villians that can create an allergic reaction from ten paces, – pollens and plants, feathers from live birds or in other products, some timber dust, cleaning products, glues, finishing mediums, and other natural materials that might be present in market goods. If in doubt, just don’t stop to eat the cheese, nuts, breads, or touch the unknown plants or wrap up in knitted fibres.

adobe stock public photos      adobe stock public domain photos   By Giovanni Dall'Orto - Self-photographed, Attribution, https://commons.wikimedia.org/w/index.php?curid=32329448

Like I said, what’s a market organiser to do?

 

As above, so below

Hmm…how to create an empowered community that cares and creates? That’s been the big challenge. At times, I’ve thought it was far too difficult to do without a whole lot of funding and human resources, free marketing, a squadron of administrators and the support of the city.  At times, I’ve lost my path and bewailed its shortcomings.

Apparently my hair has gone considerably more grey in only a few weeks. I’m so tired. We’re tired and our pockets are still open and sharing.

A week ago, when I wasn’t up to par and at a real mega low, that thing that we’ve been trying to create for several years – the culture that I’ve desperately longed for and hoped that is possible –  well…it finally happened.

It happened despite some technical issues, and despite some missing elements. The market went on. It thrived, in fact. Different reports tell me that the day was favourable for sales, spirits and weather. The BBQ-ing humans were all out of action; our smiling coffee girl was unable to attend due to a long-term booking; I had not prepared the carefully composed stalls layout; and I did not even know if the toilets were clean and the floors tidy. Christmas has some extra items too, and our stallholder lucky ticket and our visitor cash prize program needed manning.  But it all happened….

asabovesobelowI can now see how blatantly obvious it is that we have, in our company, a group of amazing and caring people who  share the greater vision of what we can possibly achieve together. It gives me comfort.

When you feel like everything is going nowhere and faith feels so wretched and pointless, then from all the axis points arms come together and hands are offered, roles are accepted, tasks are done (and very well, I might add!), people don aprons, mete out coffees and hopefully know that this Market is supposed to be theirs from the very start. It does not belong to me. The Market is the people as I had always hoped it would be.

The whole is greater than the sum of its parts.

As within, so without…as above, so below.

 

Eating, pooping, and stretching

I’ve always wondered how retail staff do it? How do they get a chance to pee? If they are always the only person in the store all day every day, how do they get to eat their lunch or simply get some sun or fresh air….or even sanity time!

I was a retailer for many years and this question still bugs me… it’s the reason I stopped drinking tea and coffee whilst at work. Tea and coffee are a diuretic – that is, they increase the production of urine. So, if you have to close the store to pee more often, then this can be a real nuisance!

The bigger question? What if you need to pee when you already have customers in the store? And what if the “flow” of customers is steady (pardon the pun) and you don’t get a chance to go!?

If only we had nextdoor neighbours we could call out to and they’d be able to see with x-ray vision through the walls into our space. At a market, we have just that – the ability to ask a neighbouring stallholder to watch your space for a moment whilst you stretch your legs, go to the powder room, or even to grab a snack.

Courtesy of istockphotos

Courtesy of istockphotos

Of course, it is courtesy to ask if they also want to flip you a few bucks for a hand delivered hot drink or snack if you’re going for one. It’s also polite to return the gesture of actively watching out for their stall. Trust is an exchange. If you don’t feel you can ask, then have someone on speed dial to rescue you, expect a friend to visit, or bring along a market pal.  I’ve known people to attend markets with other stallholders and request to book adjacent spaces for just this reason. It’s not a bad way to do things. You have a friendly face to chat with and watch out for you, and it adds to the ambience of the market itself.

Leaving your sales post means that there’s nobody to answer simple questions, mitigate theft, and greet your visitors. It’s easy to miss out on sales when a potential customer can’t see how they can purchase. backinA simple sign e.g. “Back in 5 mins: Please ask my friendly neighbour if you’d like to buy”. At the very least, it gives your customer something tangible to work with.

The security of your till is your life blood. There’s only one thing worse than thieves stealing your stock and that’s the loss of your till: losing all the hard cash and time you’ve worked to buy and sell your wares. Oh, and the thieves themselves: one of the lowest crimes.

Money bags on your person are great so you can ensure that your cash is with you at all times, but make sure your neighbours know what to do if someone hands them money for your goods.  Maybe they’ll be open to using their till and reimbursing you the sale.  Personally, I like to do it that way – I don’t need to know where someone’s till is. I’ll use mine instead. I trust me but I still don’t like to go poking around in other people’s handbags let along cash drawers.

If you do need to ask a neighbour to watch out for you, you shouldn’t keep them waiting for more than a few minutes.  And try to avoid asking your neighbours when they are inundated with customers or you know it’s going to be really busy. Expecting the impossible of someone isn’t a wise idea. If you do nod or agree to watching a stall, then try to do it to the very best of your ability.

You may be different but you have one big thing in common.doors

All too often we live in houses or sit on aeroplane seats and hardly utter a word to our neighbours. They say that ‘we should talk to a stranger every day’ to learn something, to make connections, and to avail ourselves to new and wonderful opportunities. Say hello, introduce yourself, be friendly. It can the best thing about being a market person!

 

Aside

The truth of Gossip

There’s a saying by Socrates…. “Strong minds discuss ideas. Average minds discuss events. Weak minds discuss people.”

It might be a fault of simply being human but gossip travels so much faster than truth.

Most of us have played the childhood game of Chinese Whispers where the teacher whispers a phrase into the ear of the first child and as it passes around the circle, the message is misunderstood, manipulated, and distorted. The younger the children, the more natural the distortion.bird We hear things incorrectly, or interpret differently and reconfigure the information for retelling. As we get older, unfortunately our changes can come – not only from poor hearing or listening skills – but by way of humour, drama, our own ego, a desire to embellish, harm or challenge, to feel knowledgeable, or just from boredom. We are all storytellers.

jamesBut what story do we really tell about ourselves? They say that people who talk behind a person’s back to you, also talk about you behind yours. Those who design their stories with malice will expose themselves in the doing so.

How does this relate to markets? Whether I’m a shopper, a market organiser, a stallholder, a human…I’m distracted by the inappropriate talk that can occur at any market. Are you? It happens in traditional retail stores too; maybe it’s the staff bitching about another employee or saying awful things about a customer. Bambi - DisneyRegardless of whether it’s true or false, we all need to consider what we breathe air into, who is listening and how we appear to others. I don’t want to buy from stallholders who are fighting between themselves, bitching, or whining. I want to know that I have purchased from someone invested in the entire process of being part of a wonderful exchange. I want to feel good that I’m buying and feel good about the experience and the market. Everyone there is aiming for a common goal, aren’t they? If you’re not, you shouldn’t be there!

What is it that makes people want to encourage rumour? How far and fast does a positive rumour travel? Can you recall a retold story that has been with good intention and well wishes?

The ability to speak highly of individuals, business, events, and ideas is a virtue.

 

Chris Bennett: an extraordinary Tasmanian

I’m not sure how other markets are, but I cherish the stallholders we have. They are individuals with feelings, aspirations, faith in me as their market manager, and for those I’ve had the chance to get to know – they are my friends. That’s just happened along the way, by accident or simply due to our common aims and ideas.

On the 26th of September 2016 we lost our longest serving stallholder. img_7201 Chris Bennett
Chris Bennett was an amazing man, loved by everyone who met him. Two months on from his passing, our marketeers are still mourning him and wondering if he walks the aisles still. His works remain on display, and since he was rarely at his stall (!) we feel that he might just be found around the next corner. It still doesn’t feel real. Only a few days before, we had shared a cuppa in the sun on a Wednesday whilst looking at old photography books.
img_7418Many of the market folk attended his service where they could. It was not surprising that he had a good turnout. It was suitably raining – the downpour and outpour fell hard outside, stopped at poignant moments, and flooded the hall with intensity in betwixt the laughing and descriptions of such an eccentric and animated man. His funeral service was a testament to the consistency of stories about him – all of a man who was terrible at driving, passionate about everyone’s ability to shine, stubbornly particular about many things, and a fantastic photographer, teacher, family member, friend, and example of humanity.
He fiercely loved his music and spoke with his eyes closed as though he visualised every sentence in images and colour. He was odd, he was eccentric, he was awesome.

Chris’ talent for photography was evident in his ability to capture the colour and taste of Tasmanian scenery.

His natural ability extended across all areas and he is remembered by many for his unbridled love for music which he exposed to the world when he opened up ‘Tassie’s little alternative music shop” Foggy Mountain Music in Launceston, Tasmania.

Chris Bennett, article from Leatherwood Online, photo by Alan Moyle

Foggy Mountain Music Chris Bennett, article from Leatherwood Online, photo by Alan Moyle

Those who visited the shop will recall his dynamic sales pitch which really was all about each visitor’s taste or potential taste in music. He proudly showcased jazz and country, alternative and vintage music but his real love was for the blues.

And…he crammed his shop full of interesting paraphernalia.

That was then. Eventually he took up photography and was a natural. He had the intangible creative force that enabled him to capture energy and light in his images. Everything about him was refreshing.

2015-01-31-09-33-17

Chris Bennett Photography

And then one day in 2014, Chris came to Avalon.

His enthusiasm was infectious and delightful. He quickly became known for his love of a new paraphernalia and in setting up his stall each weekend.  His framed works, prints, easels, boxes, chests, suitcases and props began to creep outwards, upwards, and into other stall spaces, cramming the space full like a music store of album covers and posters. He was constantly tinkering.

During the week, we would encounter him here, constructing makeshift walls and bringing in yet another wardrobe to customise as a storage unit interchangeable gallery wall.

I had made the pleasurable mistake of informally naming a corner of the building as his : “Chris Bennett’s gallery” …and Chris ran with it! He knew that stalls here were set up on Sunday for just Sunday but somehow, lovable Chris always found a way around this. He’d be knocking on our door any day of the week – sometimes every day of the week – full of excitement and new plans for his display.
In fact, he was always encroaching on other people’s spaces.  He became, I guess, an institution.  His photographs and assorted butter churners or matting would sneak around a corner like The Blob clasping at the next space, consuming the walls and bubbling forth across the ground (Chris was known for his misplacing items and trip hazards!). Apparently, he called us the “Space Police”. I kinda like the name!  It reminds me of silver spandex, Barbarella and taser guns. I was often having to collect his boxes, bubble-wrap, tools, and more from all over the marketplace.

Well after the start of the market day, we’d find his vehicle – doors wide open, keys in the ignition – in the middle of the walkway. His photography works would appear elsewhere in the marketplace, either purposefully positioned on an easel or simply forgotten about and leaning against the front of another stallholder’s chair. As a member of the “Space Police”, I often taped out his allotted space with a firm waggle of the finger ‘Now, Chris, don’t you cross that!!’

chris-coralleThere was one time when I quickly discovered that during the market he had created a narrow ‘funnel’ whereby visitors to the market could not pass his work without noticing. He’d placed his displays and folding walls directly in front of another stall.

the-blob‘Remember my mention of the movie ‘The Blob’? That’s when the tape went down on the floor.   ‘Do not cross this line!’

Despite the occasional frustrating moments, they were happy times. It was as though he was a precocious teenager – full of mischief, humour, excitement, and life.  The stories told at his service validated the notion. All the things that made him such a wild and eccentric man are the things we miss most. We wish he was here to scold and laugh with.

Chris Bennett

If you might indulge me further my personal recollections of Chris….One of my favourite memories of him is the morning he arrived at market with his jumper on inside out and backwards. I pointed it out to him and he went to rectify it. I quickly told it looked pretty snappy with the label on the front and was very nouveau. Without a thought, he left it like that and came to market most days with his jumper at least inside out. He let me take this photo to add to my portfolio of mad market photos.  It really is my favourite.

He always endeavoured to wear bright colour somewhere on his person, patches on his clothes, and those darling little beanies. If it wasn’t a cap, it was some multi-coloured skull cap. Nobody else can wear them like him. He praised new stallholders for their ingenuity, their craft, and spilled forth to visitors on the talents of those around him… ‘World class, WORLD Class!!’… ‘Looking good as always, Jen’… ‘he’s a master of his craft’…. ‘excellent!! brilliant!!’

I still hear his voice in my head and his excitement at every detail of the world; child-like wonder; a rare find.

Chris will never be forgotten. We miss him dearly.

 

Building your service centre

If you know how to change a bike tyre or fix a lawnmover, what’s keeping you from making it into a great little niche market business? Whilst you sip coffee and chat with people perusing your market stall, you could also make a few more dollars for the day. How?

Calling all knitters, seamstresses, artisans, resourceful people and mechanics. Shop! Service!

Here’s my beautiful scarf gifted to me by a lovely lady Christine, and I’ve accidentally pulled a stitch in it.

Scarfwear by Christine Kitto

Scarfwear by Christine Kitto

I should know how to fix this, having grown up in a creative and resourceful household – Thanks Mum. I know how to knit, but the mends are out of my league. I’m thinking ‘Shizzit, I need this sorted before I forget and it gets worse. If only someone could fix it for me.’ It’s always my first thought to take the item to the person who made it, as a preference, especially if it’s a bespoke or designer piece. Perhaps that concern is due to my time in retailing finely crafted furniture. (I recall a hideous fix-it job by a national freight company who admitted to all sorts of quick fix acts that compromise an artwork, That’s another blog, perhaps. Ergh.)  Anyway, then I start thinking about what tasks people need done that market people are very capable of doing.

2015-09-26-10-34-30Whether it’s fixing a windscreen (like Graham’s handy offering pictured here at Avalon Market) or restringing your pearls, these are some basic tasks that visitors to markets are happy to pay money for. Last week, I needed to get some ticket writing done for an award plaque that I had produced. Who better for the job but a market stallholder!?

Linda and Angela from Close To My Heart

From left: Linda and Angela from Close To My Heart

I knew Angela was fast and very capable at the task as I’d seen her work time and time again. While I wandered about doing my stuff at market, she prepped the plaques, checked with me, and behold(!), she delivered me a locally produced SERVICE! Yay! I was in rapture. Perfect job done.

Jane from Miss Emenjane

Jane from Miss Emenjane

I’m not talking about commissioned items here, because those tasks usually takes a little more time and work. You can usually expect to wait a few days, weeks, months for a special request (unless you’re getting a beautifully folded paper work by speedy Jane from Miss Emenjane. She and Emily are so clever and happy to try their hands at anything).

Realistically, fast tasks that can be executed at markets are so varied and it only takes thinking about what you can do well and quickly that is separate from the product you’ve made.  I know many jewellers that will alter items to fit, at the point of sale, and I think this kind of act is normal good service. I am talking about the other stuff…

What is it that people often ask you for?

What is it that someone could easily bring along to market, knowing that you’ll be there on the day. Here are some examples of quick tasks…

  • A missing button,img_74941qtq80-RAjQmh
  • a blunt knife,
  • a badly strung guitar,
  • tuning a lawnmower,
  • fixing a bike,
  • gluing or polishing a shoe
  • restring your grandmother’s pearls,
  • fix an old clasp,
  • a broken bag,
  • a dog that needs clipping,
  • advice on a sad plant,
  • putting teddy’s leg back on,
  • covering your kids’ school books,
  • getting your chickens legs de-scaled,
  • forging a new sword.

Okay, I threw that last one in to get you imagining the original marketplace of yore. The square that hosts a plethora of craftspeople who can complete a task whilst you visit the hub of activity for a good portion of the day, or minutes.

Don’t forget that your customers can be your fellow stallholders: working-with-other-makers .

 

 

 

 

Banners and business cards

One thing’s apparent – People Can Be Lazy. Sometimes they don’t feel like reading signs, or aren’t in the mood to investigate too much, or they’ve had a big night the evening before. Sometimes you’ve got to SPELL IT OUT!

A simple banner that suits your product and complements your style of stall looks much better than something over complicated. If you don’t convey your stall name and style in one quick glance from a buyer, then you’ve made it too complicated. People rarely stop to read all the fine print on signs and banners.

By HelenOnline (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By HelenOnline (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)]

Minimise your table signage for specific products but make it easy to read and find! If you have elaborate product information consider making a flyer that people can take with them or that it’s already part of the product or packaging. I think cosmetics and herbals are an exception. It’s great to be able to clearly comprehend what ingredients are in a product whilst you look at each one (and especially if you’re sampling!). Nobody wants to taste or rub something onto their skin only to then find out that there’s an allergen in it. Don’t forget your Food Licence if you are required to display one.

The space behind your stall is valuable. If you’re lucky enough to have a wall or screen that you can adhere your products or signage to, great. If not, make sure you have height in your display. A big blank wall behind you is very boring and leaves your stall feeling small and floating….like a little insipid boat in a big sea. It doesn’t have to mean you need to get a large professionally printed banner as a backing. Perhaps keep a clean bedsheet and pegs/clamps in your car for times like these. Simple fairy light and/or a bunting looks fantastic. Image how good a little bit of fake garland or greenery would look wrapped around fairy lights, and strung from side to side. You might have clamps on your table and provide the struts, yourself, if you don’t have a wall or pegs behind you. Nice!

Most hardware or haberdashery stores have Christmas or LED lights that operate off a battery pack.

Don’t forget the front of your stall. If you’ve been sensible enough to use a tablecloth or some sort of drapery at the front of your stall, there’s a great big opportunity to tell the world exactly who you are.

By Paul Keller (ties Uploaded by Yarl) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Paul Keller [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)],            The above image shows a street hawker’s wares in Cairo. What are they? Does he have a ‘demo model’ item? Perhaps he could convey that by wearing one……? The best recommendation for your product is your own.

I’m one of those noisy people who will rock up to a stall that doesn’t make sense and say “What are these for?” or “I don’t understand…” I feel for a stallholder who has taken the time to put together their ‘shopfront’ only to sit there all forlorn and silent because nobody knows what they’re selling.
If your name and/or explanation of your product isn’t clearly apparent at first glance, try creating a little demonstration of how your product is used.  Images and colour are great. If you can’t have a ‘demo model’ out of the package, then maybe a picture works just as well. Perhaps think about having a simple sign on your table. It could be a chalk board or perspex table-topper. It might be a flower pot with a sign stuck in it. If you’re tech savvy, even one of those digital photo frames are a great way to offer short bursts of info and images of your product being used. Make sure you bolt it down though. And a nice little stack of business cards next to whatever table sign you might have. 2014-12-06-13-12-36I’ve gone looking for business cards so often at expos only to find there aren’t any or that they’re hidden. I always ask. The usual response people have is to clutch at their pockets and chest as though they’re wearing a waistcoat and tell me they’ve forgotten them. It’s a little like not finding your licence for the policeman. I’ve done that. Keep them where they are easy to reach and see. You just never know when your next bug buyer has quietly been ‘earwigging’ on your spiel to another customer and doesn’t ask for help.

A lot of market vendors offer a business card attached to their product, i.e. as a backing for earrings or details on packaging. I know that there are many potential customers out there who are not able to buy in the moment but definitely take a fancy to something they want to remember. But I also know that I’ve personally bought something little and inexpensive if I want to recall their product or keep their details. That depends on the budget I’ve got for seeking out new people. I used to do this when I had a retail store and/or was exporting. Having said that, when people load up their product with contact details it used to piss me off that it was getting in the way of repeat business if I was their pathway to the buyers. What I mean by that is, if you have galleries and shops, and even agents for your product, don’t sabotage your marketing team that is already working for you.

What do you think about this?

Ultimately, every market day is about promotion. If you make lots of sales on the day, consider it a bonus. People are sussing you out, sometimes over time. They might take a few visits before they make their purchase because they have chosen you as the professional, friendly, and informative vendor you are.

Tips for Displaying Paper Products

Awesome guest writer, Angela from Angela’s Paper Art offers display tips for stationery and paper products for market stall holders.  She’s the bomb! Accredited to and authorised by. I’ve added some images to assist.


To get maximum bang for your buck, stands for cards and notepads etc are a must. It saves you heaps of space on your table, and creates interest and your stall a more professional look.

compl

Complementary colours   By Jorgelrm (Own work) [CC BY-SA 3.0

Depending on your budget, try and get a colour theme happening, say two or three colours, first your tablecloth colour, and choose a contrast (but not clashing!) colour for your table runner or ”topper”. I suggest plain fabrics, as patterned tablecloths will look too busy for the types of items you are selling, and they will disappear into a bright, busy fabric!
For a third colour, have all of your display steps, shelves and stand in a complementary colour and they are all this same.  It adds to the cohesive look of the whole stand. For example, I have made my tablecloths from black panne velvet (oh boy that was a poor choice to sew with!).

My table toppers are in burgundy, and all my display pieces are white or clear.

If your [feature products] are different colours, I wouldn’t introduce a new colour, let your [products] do the talking.
I would also suggest one or two of those ‘cheapie’ 3 or 4 shelf bookshelves from  or the like to display [other products], they are a bit flexible in that you can use them vertically or lay them on their side, but just remember to give yourself some space so you can still talk to your customers.
I made my own card displays from foam board from Shiploads about 2 years ago, they are strong, super lightweight, and using cloth tape to assemble it, cost me a grand total of $22. If you aren’t keen on making your own table cloths, a single flat sheet from Kmart or Target in your chosen colour will set you back around $12 and is easy enough to throw in the washing machine when they get grubby.
I hope this gives you a start, and I have found that if you are attending a new market space, I suggest to do a full stall set up at home a few days or even a couple of weeks before the event, see if it works, make changes if it doesn’t, look at it from the front and picture yourself as a customer and ask yourself ”What would make me slow down and take a closer look at this stall? Is it easy to see everything?? Is everything priced or is well signed so that I don’t need to ask the seller?” (The number of potential customers that will pass a stall by if they don’t see prices on things that catch their eye is phenomenal – I myself ave been guilty of this if it’s hard to catch the stallholders’ eye or they are busy with someone else) A photo below of is of one of my stall displays.angela

…the card stands are the ones I made, you can use the Foam Core board like I did or use Corflute, which is the very same product that is used for real estate signage, but I think Bunnings and Officeworks call it something different. I am going to make my next ones from Corflute, it’s a little more robust, these stands have been great, but they need to be treated with kid gloves if you want to have them for a long time. These are about 2 1/2 years old, so they have been in & out of the car many times and are starting to look a little tired. Tubs, buckets etc are a great way to sell also, but I also like to scatter a few little things flat on the table as well. It creates interest and catches the eye if there are a few random things out on the table, especially if you have many different items and quantities.

It can tend to be overwhelming at first glance to shoppers, so if there are some ”tasters” on the table, you have a higher chance of getting that shopper to linger longer and look at your wares more carefully.

After spending many years in retail and behind a market table, just watching shoppers and their behaviour when first glancing at a stand and then taking a more thorough look if something caught their eye, it seems to work well in satisfying those impulse buys.


[ed.] Have you got any ideas of your own on how to display paper products? We’d all love to hear from you! Feel free to comment….

What’s in a Name?

Picking a stall name can be easy for some people or daunting for others, but there are some things worth considering in the process.

A good name can be memorable, give your customers warm fuzzy feelings of understanding and confidence. Getting it really wrong  can actually damage your opportunities to really make a great business work. Your stall name is your shopfront’s name and if you’re going to persist at markets, you’ll need to be easily identifiable. If I send someone to look for you, I could say “the lady, left of the gate, with the big blue tent and wooden things”. It wouldn’t be so good if you sent your son to man the stall with a new range of vintage kettles. I’d rather say “The Trivet Box” (yes, that’s yours if you’re quick!). 

If people can’t see your products, want to tell a friend about you, or you’re marketing yourself as distinctly different from another stall, you need to think about getting yourself a name. It can be a good idea to register it to secure the name and claim all the deductions you can. http://asic.gov.au/for-business/registering-a-business-name/

By Ed O'Hare, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=13223246

By Ed O’Hare, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=13223246

Here are some pointers on choosing a name:

  • First question: Do you need a name for your stall? If you’re selling out your excess cutlery or your spring cleaning treasures, maybe you won’t need one. Are you going to frequent a market as an ongoing venture?
  • If you do want to have people identify your products with You, then Don’t Rush the process. Think it over for some time: days, weeks, months even. Run it past other people (not your family or heavy-handed friends!) whom you entrust your success to and whom you know have had their own evidence of successes (whatever they are).
  • Make it easy for others to remember, pronounce and spell.
  • If you don’t absolutely LOOOVE your name, find a new one. You’ll want to feel comfortable and proud telling people what you do, instead of embarrassed (trust me, I’ve made that mistake twice).
  • Ensure your name will last the text of time (bad pun intended). Don’t get all trendy about it. Trends don’t last forever, nor does a trendsetting product. Permit yourself the longevity of moving with the times, unless of course you know you’re only all about immediacy and capitalising on that particular short term fad.

    By ceridwen, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=13060873

    By ceridwen, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=13060873

  • Consider what makes your stall or business special or unique. Do you want it to show in your name? Should it stay simple special or does clever wordplay suit your product?
  • Will your product meet and exceed people’s expectations.
  • If you declare your business as ‘Natural Fibres’, ask yourself if you sell items that are made from natural fibres. Someone will ask! Don’t call yourself “organic” if you’re not!
  • Will your name explain what you offer?   Consider describing your business. ie ‘Tasmanian Timber Clocks’ or ‘Ben Lomond Natural Fibres’ or ‘Maggie’s Shoe Shine’ so that potential customers know more about what you do. People are easily confused and people forget weird names. People forget long names too.
  • Unless your marketing budget is $mega, avoid certain words and characters like high risk made-up words, hyphens, numbers, and acronyms if you can. ‘TNC Art’ means nothing to me. I see people put such things as numbers in their names but be careful as numbers might be incorrectly written as words or vice versa, not work in computer applications, or be completely misunderstood. An example might be “WhileUwaitCakes” or “Bagels4You”. You’ll get so sick of stipulating the spelling or characters used in your business name or email address.  If you’re at all unsure about this concept please try emailing a form No.4520029A001 quoting your favourite species of sedum to:-ShnayaDelRu345@TasmanianHeritageWhiteEight4Deer.com.au.  Urgh!
  • Think ahead if you can. Will you want an online presence? Do you need one?
  • Can you have the name? Does somebody else use it? If you’re registering it, do your homework.  Make sure you can secure the website and Facebook name if you want it, but always consider HOW people will find you online. I use www.godaddy.com for my domain names and website builders. Do a search for good domain providers that suit your needs.
  • Make your name easy to find on Google. However, don’t name your stall or business something like ‘Plants’, or ‘About Us’ as you’ll be lost in the world of wide webness.
  • Give yourself room to grow. If you’re going to drastically relocate your business or change your product lines, ensure your name still allows you to make sense.
  • If your target audience is local, your customer might be looking for “apples” grown in “Tasmania”, perhaps consider a name like ‘Apples Tasmania’ or ‘Tasmania Apples’ or similar. If your “beads” are made from “ceramic”, maybe consider what a customer might ‘google search’ to find what they’re seeking. A web search seeks out domain names and descriptions that best suit the search. Keep in mind, the spiders that crawl all over the “web” do take time to find you and place you in their search ranking (that’s computer speak for first page of search results, or second, third, or 13,937th!)
  • Use common suffixes for your domain name. You might want to think about using a .com (great for larger reach, if you feel your product has a global market) or a .com.au if you want people to know you’re in their country. When your potential customers try to recall your business name, they might not remember ‘www.bobscountrycrafts.BIZ’ .

If you feel that your existing name doesn’t work, don’t fret, as you can change names, forward new domains to old, or rebrand with attention to time and customer base.

There’s nothing wrong with changing your name over time too. Have a plan to transition, a timeframe in which you expect the changeover to take, and set some strategies in place to redirect mail, forward websites, and train people to associate your product and you with your new name.

A rose is a rose is a rose is not always a rose and you want it to smell sweet as ever!

 

rose

Keep your costs down

By Howcheng - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=1426790

By Howcheng – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=1426790

If you’re making your own products, you’ll know full well how much money it takes to produce pretty much most things. Whether it’s a cute knitted beanie or potted plant, there’ll be wool to buy or spin, sheep or dye, postage, or pot, mulch, fertiliser, or maybe seeds and other materials.

I’m not talking about tools and equipment but the ongoing Cost of Goods. What does it take to produce The Stuff?

It’s not always possible or easy but if you’re aiming to keep your costs down then consider alternate options. As Qui-Gon Jinn says “There’s always a bigger fish” – hang on….I mean’t someone else – “There is always another way.” Yes.  I’m not sure who said that, though. And some alternatives relate to general living as well as Production. Some are blatantly obvious but worth reminding ourselves of.

Some examples:

  • Actually research for lower priced equivalent materials!
  • Buy bulk: ie glue, varnish. Dispense it into smaller lots to avoid spoilage;
  • Consider purchasing bulk with other similar makers, if you can;
  • Keep your eye on inventory sellouts on social media or for business closure stock;
  • Reduce your waste. Don’t work with more than you will use (a perfect example of this is…paint!) Save your off-cuts and scraps, no matter how small (if you have room);
  • Don’t buy with a credit card, shop with cash so you avoid the temptations of overspending (and I’m looking directly at you, Mistress of Fabric!);
  • Buy ahead if you definitely need something, but only if it’s cheaper or has some IMMEDIATE benefit. ONLY if you actually WILL need it;
  • If you know you’ll inevitably need it…like toilet paper, then organise a supply with a reminder service (only if it’s cheaper for what you need or suits your ‘poo’pose…). I do this with our ‘Who Gives a Crap’ toilet paper for the market. I get an email to tell me dispatch is nearly ready to roll. I can adjust the dispatch time if needed. Noice!! Some suppliers might even give you a discount if you buy like ‘clockwork’.
  • Look for stuff like this (no, I’m not getting paid to promote this, but I’ll look into it!) http://www.couponsock.com/store-coupons/whogivesacrap.org (disclaimer: discounts may not always be available);
  • Keep good books. Accountants will bill you for more time spent digging through your piles of receipts…or even worse, no receipts at all!
  • Don’t end up paying more for memberships, account fees or postage to get better rates. Factor those costs in;
  • Share purchasing opportunities and ideas with your fellow stallholders. They might just scratch your back too!
  • Get a Trade Account if you can. BUT don’t assume trade prices will be always be cheaper, nor discount stores. Do your checks. As Admiral Ackbar says: “It’s a Trap!”
  • Is your supplier someone who needs or wants your finished product?! Barter or negotiate yours for theirs. Don’t forget to account for this in your books;
  • Can you actually help the supplier with storage or distribution and catch a discount that way?
  • Ask your supplier for specials, discounted items, giveaways or discards;
  • Swap the birthday request of a new suit for a tool giftcard or voucher;
  • Decide whether your finished product can be paid for in advance. It won’t work for everyone;
  • Stop buying D-I-Y and craft magazines, visit the library or jump online;
  • Pull apart old and new and reuse;
  • Watch the newspaper for giveaways. You’d be amazed!!!
  • Weigh up the time or cost it takes you to make one thing versus another!
  • Consider whether you can easily produce some of the components yourself, if it’s cheaper, and doesn’t forfeit valuable time and effort or take you away from production.  Here’s an example:   Make your own Liquid Grass Clippings Fertiliser .   If you’re keen go to:  http://farmwhisperer.com/article/liquid-grass-clipping-fertilizer;

 

And don’t forget, you need to check the manner in which you account for things and make sure you do your books correctly, and research any concepts for your own peace of mind. Yes, that’s my disclaimer.

And remember, there’s always a bigger fish. But little fishies are easier to keep as pets.

Got any more tips? I’ll try to add over time, too! Happy making and hopefully happy savings!!